Structured systems and embedded expertise that fill your enrolment pipeline, align your teams, and deliver measurable results — without a full-time hire.
Most international schools face the same structural problems — visible in conversion rates, in team efficiency, and in word-of-mouth. Recognise any of these?
Each service is modular, so you can engage at any stage depending on your school's current maturity. Most engagements cover all six.
A deep diagnostic of your admissions funnel, from first enquiry to enrolment. We map every step, identify every bottleneck, and build a bespoke system with clear SOPs and CRM architecture.
From content calendar to paid-ad campaigns, we build and run a data-driven marketing programme that attracts the right families and gives you full visibility of your cost per lead.
Consistent, on-brand messaging across every touchpoint. We design the family journey, from first contact through onboarding, and equip your admissions, marketing and communications team with clear scripts and templates.
We define the right roles, help you hire for the function and for the right behaviours, and deliver hands-on training so your admissions, marketing and communications team can own the system long-term.
Live tracking of the metrics that matter. Monthly reports on conversion rates, response times, cost per lead, and enrolment cycle time — giving you the data to make the right decisions and to present clear, credible progress to your board of governors.
We check that your website, mailbox and newsletter are configured properly, so your messages actually reach families' inboxes instead of landing in their spam folder. Practical, behind-the-scenes work that protects your enquiry pipeline and your school's reputation.
Structured, sequenced, and built to deliver measurable results in under 6 months. Each phase is modular, so engagements can start at any stage.
We map the admissions, marketing and communications funnel, your team structure, CRM usage and data quality. We identify every bottleneck and close the phase with a clear, prioritised action plan for what comes next.
Design and implementation run hand in hand. We build a bespoke admissions, marketing and communications system tailored to your school (SOPs, tracking dashboards, messaging frameworks, CRM, social media strategy, paid-ad structure, reporting), and we put it live and operational alongside your team.
Hands-on training for your admissions, marketing and communications staff. Procedures, scripts, dashboards and templates, so the system lives beyond the engagement. We then fine-tune everything based on your team's feedback, until it feels natural to use every day.
A few days a month of embedded support to maintain momentum, iterate on campaigns and coach the team. The goal is simple: that your school no longer needs me.
When we joined an international school with two campuses in Kuala Lumpur and Penang in early 2025, it had a dysfunctional CRM, enquiries managed over WhatsApp with no follow-up system, and some families waiting months for a response.
Within 6 months, across both campuses simultaneously, the admissions, marketing and communications function was rebuilt from the ground up: new team, new systems, new data culture.
The results below are measured, not estimated — tracked in dashboards built during the engagement.
Anaïs brings a distinctive combination of skills to school consulting: she has lived every side of the challenge — creative director, linguist, teacher, cultural diplomat, and admissions lead.
"Every method has been tested live, on two campuses simultaneously, with measured results."
Data-driven from day one. Tracking systems built from scratch, so results are measured, not estimated.
Bicultural advantage. European and Asian context with deep cross-cultural competency.
Part-time, full-impact. Embedded support without a full-time hire — cost-effective and immediate.
Exclusively yours. Schools are never shared or cross-referenced, so your strategy stays yours.
No product, no lock-in. I don't sell software or tools. I work with your existing systems and recommend solutions that fit your budget.
TV commercial editor · visual storytelling, narrative structure & editorial judgement.
Master's degree · 15 years French teacher & cross-cultural facilitator.
International teacher trainer · blended & innovative pedagogy design.
5 years Education Attaché · institutional relations · soft diplomacy & communications.
Admissions, Marketing & Communications Lead for a two-campus international school in Malaysia.
All data stays strictly within your school. It is never shared, benchmarked, or transmitted to third parties. We work in full compliance with data protection regulations, with data minimisation by design.
Every audit, recommendation, and implementation plan is built specifically for your school. We work with schools individually, so your strategy and competitive advantage stay exclusively yours.
The fastest way to start is a 30-minute conversation, with no preparation needed from your side. We explore your current setup and I'll tell you honestly what the biggest lever is.
Explore your current setup, with no preparation needed.
A scope and investment plan specific to your school.
A focused, short engagement that delivers immediate, measurable value.